337516(37)
B.E (Fifth Semester) Examination,
Nov.-Dec., 2007
(Mechanical Branch)
INDUSTRIAL MANAGEMENT
Time allowed : Three Hours
Maximum Marks : 80
Minimum Pass Marks : 28
Note : Do as directed.
1. (a) Define the term "Planning" as a management function.
( Attempt two from (a) (b) & (c) )
(b) Comment on planning activities in different levels of management.
(c) What are the features and advantage of a good plan?
(d) Differentiate between social responsibility and social responsiveness.
2. (a) Why is Human Resource an extremely important asset of any firm?
( Attempt two from (a) (b) & (c) )
(b) What are the salient feature of 'man power planning'? How it helps in long term planning?
(c) "To train the employee is costly but not to train them is even costlier." Comment with respect to the planning needs.
(d) What is the need of motivating the employees? Explain any one motivation theory in detail.
3. (a) What is the difference between "Marketing" and "Selling"?
( Attempt two from (a) (b) & (c) )
(b) Write short note on "Consumer Movement". How does it help the costomers?
(c) What is meant by buyer behaviour? Explain any one model of buyer behaviour.
(d) Explain the concept of "Marketing Mix". What is its importance ?
4. (a) What is meant by "Financial Ratio" ?
( Attempt two from (a) (b) & (c) )
(b) What are the types of MIS? Explain "Information Providing System". (IPS)
(c) What are the characteristics of MIS?
(d) What are the steps taken in the design of a MIS.
5. (a) Define "Flexibility in Management" ?
( Attempt two from (a) (b) & (c) )
(b) What are the various connotation of flexiblity? Show with a diagram.
(c) What are the different types of flexibility? How does it helps the modern organisation?
(d) What are the objectives of strategic planning? Explain the term SWOT Analysis.
